The rise of direct-to-consumer healthcare: What you need to know.

Rising demand for speed, convenience, and personalization has propelled direct-to-consumer (DTC) healthcare from a niche offering to a transformative force. By mirroring the frictionless, digital-first experiences consumers have become accustomed to in other parts of their lives, these solutions bypass traditional healthcare pathways to deliver care directly to patients. Often, they focus on conditions that people may be hesitant to discuss in person, such as weight management, hair loss, or sexual health. 
 
The US DTC telehealth market, valued at $1.47B in 2023, is projected to grow more than 30% annually through 2030. In addition, today’s patients are more empowered, more engaged, and more likely to expect choice, convenience, and control over their care journeys than ever before. And while an engaged patient base offers clear benefits, this rapidly evolving environment also presents real challenges, such as the rising spread of misinformation, inconsistent care quality, and fragmentation of care that arises when services operate outside of coordinated care networks.
However, this shift also presents an extraordinary opportunity.  
 
Download this report to learn:
  1. What’s really driving the DTC care boom
  2. Challenges and opportunities in the era of the “engaged patient”
  3. How payers can balance both convenience and care quality 
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