Private Duty NOW

Online Summit | Thursday August 18, 2022

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OUR SPONSOR

Join us for our upcoming Private Duty NOW Online Summit. These dynamic, Executive and Editorial led panels will discuss multiple topics facing the healthcare industry in 2022. This online summit will explore staff recruiting and retention, and how to build strong, long-lasting client relationships. Sign up today to save your seat for the event!

AGENDA OVERVIEW

 

 

 

Build a Culture of Care to Recruit, Engage, and Retain Staff

 

Presented by: Healthleaders 


10:00 AM - 11:05 AM EDT

 

Session Overview:

 

Private duty is not an easy job, with low compensation and stressful situation, so it’s not surprising that retaining good workers can be one of the most challenging parts of running a private-duty business. Building a solid culture of care in your agency by providing fair compensation, broadening career paths, and providing training over and above minimum standards can attract, engage, strengthen, and keep new talent. This roundtable will look at ways that private duty agencies can create a culture where healthcare workers feel respected, important, and greatly needed.



Speaker:

 

Leigh Davis

Founder

Davis+Delaney – The Home Care Lab

 

 

 

Take Your Marketing Strategy to the Next Level

 

Presented by: Healthleaders 

 

11:10 AM - 12:10 PM EDT

 

Session Overview:

 

Private duty marketing must recognize that it has two extremely different targets: referral resources, which send business to private duty agencies, and prospective clients and their families. Identifying and then building relationships with professional referral sources takes time and consistency, but the payoff can be financially rewarding. Marketing to potential clients and their families is quite different and a bit more challenging; after all, you’re selling intimately personal services to vulnerable populations. Plus, the service is typically private pay, so prospective clients are particularly conscious of price. This roundtable will look at ways that private duty agencies can effectively market to each of their targets.



Speakers:

Coming soon!

 

 

 

 

Begin Strong, Long-lasting Client Relationships with Solid Client Onboarding

 

Presented by: Healthleaders 


12:15 PM - 1:15 PM EDT

 

Session Overview:

 

Private duty marketing must recognize that it has two extremely different targets: referral resources, which send business to private duty agencies, and prospective clients and their families. Identifying and then building relationships with professional referral sources takes time and consistency, but the payoff can be financially rewarding. Marketing to potential clients and their families is quite different and a bit more challenging; after all, you’re selling intimately personal services to vulnerable populations. Plus, the service is typically private pay, so prospective clients are particularly conscious of price. This roundtable will look at ways that private duty agencies can effectively market to each of their targets.

 

Speakers:

Kristen Wheeler

Executive Director

Private Duty Home Care at NAHC

 

Tracy Swanson, RN
Client Services Coordinator
Cypress HomeCare Solutions

 

Steven Katz

President

Sterling Care

 

 

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OUR SPEAKERS

Carol Davis (Moderator)
Editor
HealthLeaders

Leigh Davis

Founder

Davis+Delaney – The Home Care Lab

Kristen Wheeler

Executive Director

Private Duty Home Care at NAHC

 
Tracy Swanson, RN
Client Services Coordinator
Cypress HomeCare Solutions

Steven Katz

President

Sterling Care

Register for the Summit

 

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INTERESTED IN SPONSORING AN EVENT?

 

For more information, please contact Regina Dexter at RDexter@decisionhealth.com