AGENDA OVERVIEW

The Perfect Marriage: Marketing & Technology
Presented by: HealthLeaders
10:00 - 11:05 AM EST

About the Session:

Technology and AI play a pivotal role in healthcare marketing, whether it’s implementing a new consumer communication strategy or keeping up to date on current consumer wants and needs. In this panel discussion, learn how other healthcare organizations are implementing the use of technology and AI and get an inside look on case studies that show results.

Panelists:
Alexandra Morehouse, Chief Marketing Officer, Banner Health
Christen Castellano, VP of Customer Experience, Banner Health
Melanie Blackman (Moderator), Editor, HealthLeaders

 

How Marketing and HR Teams Can Work Together to Address Workforce Issues
Presented by: HealthLeaders
11:10 - 12:10 PM EST

About the Session:

As shown time and time again, the pandemic has brought on many innovative ideas in healthcare, and the healthcare department is no different. During a time of staffing issues and facing the Great Resignation, some healthcare organizations have had to get innovative on how to attract, recruit, and retain hires. In this panel discussion, learn how one organization’s marketing team and HR team came together to successfully address the staffing crisis.

Panelists:
Allan Calonge, Chief People Officer, Bon Secours Mercy Health
Erin Lickliter, VP of Associate Communications
Melanie Blackman (Moderator), Editor, HealthLeaders
 

Using Data to Drive ROI
Presented by: HealthLeaders
12:15 - 1:15 PM EST

About the Session:

Data is vital when it comes to tracking and proving the success of marketing campaigns. From tracking KPIs to the ROI of a campaign, the data collected can move the success of your marketing strategy. In this panel discussion, learn from healthcare marketing executives on what data they use to track marketing initiatives and the campaigns return on investment, how to utilize data in making a more successful campaign, and how to move your marketing strategy around the numbers to drive ROI.

Panelists:
Taylor Hamilton, Chief Consumer Officer, Ballad Health
Emily Whitehead, Digital Strategist, Ballad Health
Melanie Blackman (Moderator), Editor, HealthLeaders