Care management: Building trust through personalized member engagement

Health plans understand that building strong relationships with members is the key to influencing healthy behaviors, closing care gaps, improving outcomes, and reducing costs.


But most health plan care management functions are struggling to reach and engage with at-risk members. McKinsey studies found that:


  • 80% of identified at-risk members are not reached.
  • Average engagement rates across high-risk groups are less than 30%.
  • 60% of members who are reached by care management do not follow through on recommended care plans.


Health plans need to rebuild trust and establish stronger relationships with the members they serve. A central component of that is member engagement. Consumer-oriented, personalized experiences help members become more confident in managing their health decisions. This also helps care teams build stronger member relationships, leading to better behaviors and outcomes. 


Download this eBook to find out more!

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