In the post-pandemic era, an unprecedented shift is unfolding in health care. Artificial intelligence (AI), virtual health, and retail health are driving disruption, changing consumers’ needs, demands, and expectations.

Consumers now anticipate something different and better in how they navigate, choose, manage, and experience their health and well-being. As such, consumers are becoming the CEOs of their own health journeys.

Increasingly armed with access to extensive health information and emerging technologies, consumers can make executive decisions around their health and health care navigation—challenging what has been the traditional role of clinician providers and health administrators.