Reprioritizing Growth: Providers Must Now Differentiate and Deliver

A HealthLeaders survey shows health systems are in growth mode, leveraging market-level data to sharpen payer collaboration, patient retention, and service strategy.

Historically, health systems focused their growth strategies on inpatient volume, revenue, and market share. But today, these traditional approaches alone no longer guarantee success. Competitive pressures, reimbursement challenges, and shifting demographics require a more strategic focus—one that emphasizes service differentiation, patient acquisition, and integrated care delivery across multiple settings.

The latest HealthLeaders Strategic Survey Growth Survey, sponsored by Optum, highlights this shift, with 92% of healthcare leaders planning organizational growth in the next year.

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