AUDIENCE

EVENTS

DIGITAL OPPORTUNITIES

OUR SPONSORS

Strategic Marketing and Innovation

Media Kit

AUDIENCE BREAKDOWN

STRATEGIC MARKETING AUDIENCE BREAKDOWN

17% Executive Board Member

27% Vice President

56% Director

INNOVATION AUDIENCE BREAKDOWN

36% C-Suite/Owner

27% Vice President

37% Director

2022 EVENTS

Live Exchanges

NOW Online Summits

Virtual Roundtables

Custom Roundtables

Live Exchanges

These events host select executives and sponsors to discuss critical leadership decisions.

Innovation Exchange: September 26-27, 2022, | Boston

Connect with 20-30 CIO, CMIO, and Chief Innovation Officers from hospitals and health systems across the country during this intimate 2 day event. Each sponsor may send 2 attendees.

Sponsor Deliverables:

30 minute pitch session with 6 Innovation Leaders, including a Q&A and feedback
Observe executive roundtable discussions
Participate in all networking activities
Receive contact information for full event participants

Strategic Marketing Exchange: November 3-4, 2022 | Nashville

Connect with 20-30 Marketing leaders from hospitals and health systems across the country during this intimate 2 day event. Each sponsor may send 2 attendees.

Sponsor Deliverables:

60 minute private roundtable session with 5 provider leaders
Observe executive roundtable discussions on day 2
Participate in all networking activities
Receive contact information for full event participants

Interested in sponsoring an event? Contact Christa.

BACK

Virtual Roundtables

Connect with healthcare executives to engage in candid, solution-focused discussion about the future of healthcare systems. Developed collaboratively with you, this high-impact event serves as the basis of content pieces released to our audience.

Health System of the Future Marketing Panel: June 15, 2022

Health System of the Future Innovation Panel: June 15, 2022

Sponsor Deliverables:

Exclusive sponsor of title-specific roundtable
Input on session discussion guide
Send 1 SME to attend event and to e included on roundtable
Report created and gated for leads post event
Editorial online article and coverage in a HealthLeaders magazine issue

Interested in sponsoring an event? Contact Christa.

BACK

NOW Online Summits

HealthLeaders NOW Online Summits are 3+ hour educational events designed to keep healthcare leaders up-to-date on the latest strategies and solutions, as discussed by their peers. Each session will be discussion-based, featuring a 1-hour video panel discussion moderated by a HealthLeaders editor featuring provider experts and 1 sponsor SME. Sponsors will receive leads from all 3 sessions.

Marketing NOW: September 28, 2022

Interested in sponsoring an event? Contact Christa

BACK

Custom Roundtables

A 90 minute guided thought leadership discussion between 3 provider leaders, your SME, and our moderator. We’ll recruit the title set of your choice and help craft a discussion guide on your custom topic. We create an output report and gate for 125 provider leads. Can be virtual or live.

Event: Timing of your choice

Interested in sponsoring an event? Contact Christa.

BACK

DIGITAL OPPORTUNITIES

Content Syndication

Harness the vast reach of our senior healthcare executive audience to generate quality sales leads with our Content Asset Posting program. We’ll host your content assets (white papers, case studies, research briefs, and otherwise) to generate downloads. Full contact information will be provided on a weekly basis.

BENEFITS

Posting of sponsor supplied content (white papers, case studies, etc.), gated for lead generation
HealthLeaders develops marketing plan to garner downloads
All program guarantees exclude vendors, students, and consultants

eBlasts

Let us deliver your marketing message directly to our subscribers through our dedicated e-blast program. You provide an HTML email (and plain text) and we deliver your message to our subscribers on the date you’ve selected. The response is substantial and provides an easy engagement opportunity.

eNews Takeover

Leverage exclusive e-newsletter takeovers to drive awareness and response. Our e-newsletter program includes 100% SOV with marquee (970 x 250) ad unit.

Natives

Leverage exclusive e-newsletter takeovers, email blasts, banners, and our native program to drive awareness, thought leadership, and response.

Share your insights with an engaged audience. Our native program aligns your insight with our daily editorial content, offering readers a seamless way to consume your content.

BENEFITS

Posting of sponsor supplied content (up to 750 words plus headline) along with up to two cross-links within content
Format of your choice: general topical article, Q&A interview, executive perspective
Editorial review for optimization
Companion advertising on your article page (leaderboard, medium rectangle, half page [optional]) for one month
Deployment of headline with link to article through social media channels and topic-specific e-newsletters
Reporting of article views and cross-link clicks

Online Advertising

Every day, thousands of healthcare executives visit the HealthLeaders website for the latest news, analysis, resources, and more, where they’ll see your online messaging.

Social Engagement

HealthLeaders is active across all platforms: online, in print, in person, and through social media. On a limited basis, HealthLeaders offers you the opportunity to share your content-driven messages to our engaged social followers over a two-week period.

BENEFITS

Sponsor to supply copy and imagery for:

Three (3) Tweets
Three (3) posts on LinkedIn
Three (3) posts on Facebook

Review of supplied posts for optimization

Reporting on engagement: Impressions, shares

Videos

Video is an engaging tool that provides succinct information in an easy-to-consume format for our busy readers. One Minute Matters is our whiteboard video program that gives you the opportunity to help educate healthcare executives on the topic of your choice, all in a unique 60-second format.

BENEFITS

Kickoff meeting to discuss topic and content of whiteboard video
Feedback on sponsor-supplied video script
Technical development of whiteboard animation and voice-over video with your review and approval
Posting of video onHealthLeaders site
Delivery of video to you for unlimited usage