Strategic Marketing and Innovation

Media Kit



17% Executive Board Member

27% Vice President

56% Director


36% C-Suite/Owner

27% Vice President

37% Director

Live Exchanges

These events host select executives and sponsors to discuss critical leadership decisions.


Innovation Exchange: September 26-27, 2022,  |  Boston

Connect with 20-30 CIO, CMIO, and Chief Innovation Officers from hospitals and health systems across the country during this intimate 2 day event. Each sponsor may send 2 attendees.


Sponsor Deliverables:

  • 30 minute pitch session with 6 Innovation Leaders, including a Q&A and feedback
  • Observe executive roundtable discussions
  • Participate in all networking activities
  • Receive contact information for full event participants


Strategic Marketing Exchange: November 3-4, 2022  |  Nashville

Connect with 20-30 Marketing leaders from hospitals and health systems across the country during this intimate 2 day event. Each sponsor may send 2 attendees.


Sponsor Deliverables:

  • 60 minute private roundtable session with 5 provider leaders
  • Observe executive roundtable discussions on day 2
  • Participate in all networking activities
  • Receive contact information for full event participants


Interested in sponsoring an event? Contact Christa.


Virtual Roundtables

Connect with healthcare executives to engage in candid, solution-focused discussion about the future of healthcare systems. Developed collaboratively with you, this high-impact event serves as the basis of content pieces released to our audience.


Health System of the Future Marketing Panel: June 15, 2022

Health System of the Future Innovation Panel: June 15, 2022


Sponsor Deliverables:

  • Exclusive sponsor of title-specific roundtable
  • Input on session discussion guide
  • Send 1 SME to attend event and to e included on roundtable
  • Report created and gated for leads post event
  • Editorial online article and coverage in a HealthLeaders magazine issue


Interested in sponsoring an event? Contact Christa.


NOW Online Summits

HealthLeaders NOW Online Summits are 3+ hour educational events designed to keep healthcare leaders up-to-date on the latest strategies and solutions, as discussed by their peers. Each session will be discussion-based, featuring a 1-hour video panel discussion moderated by a HealthLeaders editor featuring provider experts and 1 sponsor SME. Sponsors will receive leads from all 3 sessions. 


Marketing NOW: September 28, 2022


Interested in sponsoring an event? Contact Christa


Custom Roundtables

A 90 minute guided thought leadership discussion between 3 provider leaders, your SME, and our moderator. We’ll recruit the title set of your choice and help craft a discussion guide on your custom topic. We create an output report and gate for 125 provider leads. Can be virtual or live.

Event: Timing of your choice

Interested in sponsoring an event? Contact Christa.



Content Syndication

Harness the vast reach of our senior healthcare executive audience to generate quality sales leads with our Content Asset Posting program. We’ll host your content assets (white papers, case studies, research briefs, and otherwise) to generate downloads. Full contact information will be provided on a weekly basis.



  • Posting of sponsor supplied content (white papers, case studies, etc.), gated for lead generation
  • HealthLeaders develops marketing plan to garner downloads
  • All program guarantees exclude vendors, students, and consultants


Let us deliver your marketing message directly to our subscribers through our dedicated e-blast program. You provide an HTML email (and plain text) and we deliver your message to our subscribers on the date you’ve selected. The response is substantial and provides an easy engagement opportunity.

eNews Takeover

Leverage exclusive e-newsletter takeovers to drive awareness and response. Our e-newsletter program includes 100% SOV with marquee (970 x 250) ad unit.


Leverage exclusive e-newsletter takeovers, email blasts, banners, and our native program to drive awareness, thought leadership, and response.


Share your insights with an engaged audience. Our native program aligns your insight with our daily editorial content, offering readers a seamless way to consume your content.



  • Posting of sponsor supplied content (up to 750 words plus headline) along with up to two cross-links within content
  • Format of your choice: general topical article, Q&A interview, executive perspective
  • Editorial review for optimization
  • Companion advertising on your article page (leaderboard, medium rectangle, half page [optional]) for one month
  • Deployment of headline with link to article through social media channels and topic-specific e-newsletters
  • Reporting of article views and cross-link clicks

Online Advertising

Every day, thousands of healthcare executives visit the HealthLeaders website for the latest news, analysis, resources, and more, where they’ll see your online messaging.

Social Engagement

HealthLeaders is active across all platforms: online, in print, in person, and through social media. On a limited basis, HealthLeaders offers you the opportunity to share your content-driven messages to our engaged social followers over a two-week period.



Sponsor to supply copy and imagery for:

  • Three (3) Tweets
  • Three (3) posts on LinkedIn
  • Three (3) posts on Facebook


Review of supplied posts for optimization

Reporting on engagement: Impressions, shares

Sponsored Webinars

Engage an audience of senior-level healthcare executives with a turnkey webinar program. You bring the topic, content, and speakers, and we’ll handle everything else, from audience development to platform management.



  • Kickoff call to review campaign topic, overview, and timeline
  • HealthLeaders to develop marketing plan to garner registrations
  • HealthLeaders to host a tech call prior to the webinar to ensure presenters are comfortable with platform
  • HealthLeaders moderation of event if desired
  • 400 leads (Students, professors, consultants, and vendors will not count towards lead goal)


Video is an engaging tool that provides succinct information in an easy-to-consume format for our busy readers. One Minute Matters is our whiteboard video program that gives you the opportunity to help educate healthcare executives on the topic of your choice, all in a unique 60-second format.



  • Kickoff meeting to discuss topic and content of whiteboard video
  • Feedback on sponsor-supplied video script
  • Technical development of whiteboard animation and voice-over video with your review and approval
  • Posting of video onHealthLeaders site
  • Delivery of video to you for unlimited usage