Media Kit

Last Updated: January 31, 2022

Media Program Overview

When you advertise with Post-Acute, you're getting in front of an engaged audience of over 25,000 acute care professionals. You're also harnessing the power of our entire media staff, including our talented editorial, marketing, client services, sales, and design team. That's 25+ team members, all working with you to help your campaign succeed!
List Overview ↓




66% Skilled Nursing Facility / Consuming Care / Assisted Living Facilities / Hospitals

34% Home Health Agency / Hospice / Private Duty

29% Executive Management / Administrator

27% Billing / Coding / Financial / Compliance

23% Nursing / Clinical

15% Operations / HR / General / Management

6% Other

NOW Online Summits

An event designed to inform the acute-care audience of the ongoing transformations. When you sponsor a NOW online summit, you will position yourself as a thought leader in front of our engaged Post-Acute professionals. Contact Regina to discuss benefits including additional options.


Home Health NOW Online Summit: March 10, 2022

Private Duty NOW Online Summit: August 18, 2022


Interested in sponsoring an event?

Request sponsorship info here

Co-Sponsored Webinars

We now offer the opportunity for you to co-sponsor editorial topical webcasts. Choose a topic from our calendar and we provide the expert content. You receive all the leads.


2022 Long-Term Care Compliance & Regulatory Roundup: Thursday, February 24, 2022 at 1:00 PM EST


Interested in sponsoring an event?

Request sponsorship info here


Opportunities to get your brand in front of our audience.


Generate immediate response from your target audience with our dedicated email program. Provide your HTML and text email creative and we will deploy your message to selected audiences from our opt-in list on a specific date.

Content Asset Posting

Harness our reach to generate quality leads with our Content Asset Posting program. We’ll host your content assets (white papers, case studies, research briefs, and otherwise) to generate downloads. Full contact information will be provided on a weekly basis.



  • Posting of content (white papers, case studies, etc.), gated for lead generation
  • Content will be featured in eNewsletter for promotion
  • 75 downloads guaranteed
  • Option to renew upon reaching gurantee

Custom Research Brief

Utilize content obtained in custom research, we will create a white paper that will be posted online for lead generation and provided to you for your usuage.



  • 3-5 question survey on selected topic deployed to our audience
  • Data, along with interviews with one executive from your organization, will be utilized to produce a 4-page pdf white paper. Our custom editor will collaborate with you on content
  • All content and design provided to you for approval
  • Custom research brief will be gated and posted online for lead generation
  • Promotion for 30 days will include online advertising and a dedicated email campaign
  • 100 guaranteed downloads; all contact information provided
  • Brief provided to you for unlimited usuage

Insight Brief - NEW

Our expert content team will create a custom Insight Brief Infographic following a 5-question survey to the full post-acute audience. This Insight Brief will be published and gated for download.



  • 5-question survey deployed to our subscribers to gain data for custom Insight Brief
  • Your logo included on Infographic
  • Infographic online for lead generation for 30 days
  • 75 minimum download contacts guranteed

Native Placement

The recently relaunched Post-Acute Advisor also offers new advertising opportunities in the eNewletters. Built for Post-Acute professionals that are always on the go, this mobile-friendly template is a great place to showcase your brand. The Post-Acute native program offers readers a seamless way to consume your content.



  • Feature article in Post-Acute Advisor eNewsletter
  • Content posting on Post-Acute Advisor site (up to 750 words plus headline) along with up to two cross-promotional links within content
  • Inclusions of up to three visual elements supplied by you (headshot, picture, logo)
  • Social media promotion
  • Campaign performance reporting and metrics

Post-Acute Advisor Podcast Sponsorship

Build out your multi-channel marketing plan with Post-Acute Advisor Podcast, a bi-weekly podcast covering the hottest topics in patient safety and quality.



  • Pre-roll audio (Moderator read or sponsor supplied .wav file)
  • Custom introduction by our editor
  • Sponsor may provide interviewee and customize topic if needed
  • Podcast landing page will host podcast on-demand and transcript
  • Promotional deliverables
    • One dedicated promotion to invite listeners to the podcast set to full audience
    • One Post-Acute Advisor eNewsletter takeover sponsorship
    • A minimum of one editorial promotion within Post-Acute Advisor eNewsletter
    • 30-day companion banners on podcast landing page
  • Reporting of listens and associated banner metrics

Sponsored Quiz

Engage acute-care professionals with a completely branded Sponsored Pop Quiz. This new program includes a dedicated eBlast, 2x promotion in the weekly newsletter, and optional leave behind on the Quiz Results page. Runs for one full month.



  • Quiz set up and posted, gated for lead generation (you provide the content)
  • Content will be featured in eNewsletter for promotion
  • 50 quiz completion guaranteed
  • Option to renew upon guarantee

Sponsored Week

Each sponsored week's virtual program is catered around popular trends impacting post-acute facilities and filled with education events and digital features. As a sponsor, you'll receive branding throughout the week to our full audience. Sponsors play a key role by supporting relevant editorial content and providing their own content to highlight the importance of patient safety or infection prevention. Each day features a different set of events and digital opportunities.



  • Co-sponsor of eBook
  • Co-sponsor of Editorial Webinar
  • One Post-Acute Advisor eNewsletter takeover sponsorship
  • Co-sponsor of Post-Acute Advisor: The Podcast
  • Co-sponsor of Quick Poll data release
  • Native article sponsorship
  • Branding on all daily Post-Acute Advisor eNewsletters throughout the week, audience development promotions and Friday resources compilation

Webinar Sponsorship

The process is simple: you bring the topic, content and speakers, and we'll handle everything else from audience development to platform management.



  • Kick-off call to review campaign topic, overview, and timeline
  • Creation of audience development campaign materials including registration page and dedicated emails
  • Audience development to generate registration
  • Online platform/tech review call
  • Management of platform on day of event
  • Moderation of event
  • Post even delivery of registration and attendee reports
  • Post even "thank you" email campaign to attendees; "we missed you" email campaign to non-attendees
  • Post of on-demand webinar online for lead generation for 30 days following live event
  • 125 registrant guarantee; all contact information provided for your usage

Webinar Co-Sponsorship

Now offering the opportunity for you to co-sponsor editorial topical webcats. Choose a topic from our calendar and we provide the expert content. You receive all the leads.



  • COVID-19 Legal Perspective
  • Staffing: Recruitment, Retainment
  • Mobile Technology
  • Compliance
  • Regulatory Requirements
  • Value-Based Purchasing
  • PDGM
  • PDPM
  • Telehealth
  • Revenue Integrity