Marketing and Consumer Experience NOW

Online Summit | Wednesday, February 22, 2023

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Join us for our newest online summit Marketing and Consumer Experience NOW. These dynamic, executive, and editorial-led panels will discuss healthcare marketing and the consumer experience. Sessions will focus on digital experiences, technology, building consumer trust, and the evolution of healthcare marketing.

 

 

AGENDA OVERVIEW

 

Utilizing digital experiences & technology to elevate the consumer experience
Presented by
: HealthLeaders
10:00 - 11:05 AM EST

About the Session:

Technology plays a pivotal role in healthcare marketing, whether it’s implementing a new consumer communication strategy or keeping up to date on current consumer wants and needs.

In this panel discussion, learn how other healthcare organizations are successfully implementing the use of technology and digital tools as part of their consumer experience focus.

Panelists:
Melanie Blackman (Moderator), Strategy Editor, HealthLeaders

 



Building consumer trust & marketing to your consumers
Presented by
: HealthLeaders
11:10 - 12:10 PM EST


About the Session:

How consumers experience your brand is becoming more and more important as hospitals and health systems compete with each other, and outside disruptors, for the attention of potential patients and staff.

In this panel discussion, learn successful initiatives on how to build consumer trust and how to market to your consumers, whether it's driving patients to your hospital or recruiting potential workforce members.

Panelists:

Nick Ragone, EVP, chief marketing and communications officer, Ascension
Melanie Blackman (Moderator), Strategy Editor, HealthLeaders

 



The evolution of healthcare marketing: How to stay on top
Presented by: HealthLeaders
12:15 - 1:15 PM EST

About the Session:

Healthcare marketing has continued to evolve with the ever-changing needs of its consumers—especially in recent years. But what differentiates great marketing in healthcare from just good marketing?

In this panel discussion, learn how other healthcare organizations strategically plan to stay ahead of consumer needs and stay on top as marketing leaders in the sector.

Panelists:

Nisha Morris, VP of marketing and communications, City of Hope Orange County
Ramon Soto, SVP, chief marketing, and communications officer, Northwell Health
Melanie Blackman (Moderator), Strategy Editor, HealthLeaders

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