AGENDA OVERVIEW

Building consumer trust & marketing to your consumers
Presented by: HealthLeaders
11:10 - 12:10 PM EST

About the Session:

How consumers experience your brand is becoming more and more important as hospitals and health systems compete with each other, and outside disruptors, for the attention of potential patients and staff.

In this panel discussion, learn successful initiatives on how to build consumer trust and how to market to your consumers, whether it's driving patients to your hospital or recruiting potential workforce members.

Panelists:

Chrisie Scott, SVP, Chief Marketing Officer, Virtua Health
Nick Ragone, EVP, chief marketing and communications officer, Ascension
Melanie Blackman (Moderator), Strategy & Marketing Editor, HealthLeaders

The evolution of healthcare marketing: How to stay on top
Presented by: HealthLeaders
12:15 - 1:15 PM EST

About the Session:

Healthcare marketing has continued to evolve with the ever-changing needs of its consumers—especially in recent years. But what differentiates great marketing in healthcare from just good marketing?

In this panel discussion, learn how other healthcare organizations strategically plan to stay ahead of consumer needs and stay on top as marketing leaders in the sector.

Panelists:

Eric Steinberger, Chief Marketing Officer, Atlantic Health System
Nisha Morris, VP of marketing and communications, City of Hope Orange County
Ramon Soto, SVP, chief marketing, and communications officer, Northwell Health

Melanie Blackman (Moderator), Strategy & Marketing Editor, HealthLeaders