AGENDA OVERVIEW

Why is Healthcare Hard? Key Strategies for Embracing a Retail Strategy
Presented by: HealthLeaders
11:00 - 12:00 PM EST

About the Session:

The healthcare industry is on the precipice of reinvention, as disruptors aim to shake up the primary care market and healthcare organizations eye sustainability with retail strategies. How can health systems and hospitals fend off the competition and keep their patients while attracting new consumers? This panel will take a look at some of the more popular retail health strategies, from direct-to-consumer telehealth to patient scheduling, and identify best practices that have shown proven success.

Learning Objectives:

• Identifying the market competitors and identifying why they’re attracting consumers
• Developing a direct-to-consumer strategy that emphasizes the value of the health system or hospital while addressing consumer needs
• Identifying key metrics and an ROI that focuses on sustainability
• Planning for new ideas and technologies that will improve care coordination and delivery in the future.

Panelists:
Diedra Kramer, VP of Consumer Strategy, Sutter Health
Haddas Lev, Associate Chief Operating Officer, Denver Health
Eric Wicklund (Moderator), Senior Innovation & Technology Editor, HealthLeaders